Stop marketing packages and start marketing solutions.

Stop marketing packages and start marketing solutions.
Photo by Volodymyr Hryshchenko on Unsplash

Most coaches and service providers sell packages since it can take several sessions with a client to produce results. A package is necessary. Here’s the rub: People don’t want packages. They want solutions for an issue they cannot solve on their own. When you are the only entrepreneur that offers those solutions, clients will be eager to work with you because they want what you can do for them. How you do it — with a package —…