No, not that kind of branding — The ever-brilliant writer Sam Horn wrote a thought-provoking post about ChatGPT and the dangers it poses for those who create written work. She has decided to brand all her work with “H.I.” meaning Human Intelligence. It communicates that the work is her creation, except for attributed quotations. I’m not sure how effective it will be, but at the least, it’s a way of letting our followers and readers know that this is our work. These are our words. I’m going to start ending my articles and posts with “P-H.I.” If nothing else, it might upset Grammarly.